Relationship between Music and Advertisement
Having music playing in the background of the advertisement or simply using music as an advertisement tool can trigger viewers emotions and the lyrics can stick to their memories, this plays a central role in developing brands as viewers will always associate the music with your business something a key to developing brand loyalty. The music ability to connect and arouse our feelings catapulting distinct emotional connections makes it a perfect choice for marketers to exploit our emotions to push their products into our memory by selecting the right music for their target audience, the rhythm of both the song and the advertisement are synced to make a smooth flow that makes the advertisement unforgettable especially when its played over and over again. To understand the role of music in marketing this article has assembled unique features in music that make it a perfect tool for advertisement .
One thing about using music in advertising is that it is cost-effective, yes it is not always free to use music in adverts you will have to folk out some money, although today you have access to royalty free commercial music you can select, but the thing is using music as a marketing tool is quite scalable and the cost will depend with your options, for example, if you want to use a song of a popular artist it might cost you millions, but using local artists with the potential of becoming popular is an ideal alternative, the advantages of using growing local artists is that they have a high level of engagement with their audience and their following is a mix of fans and friends, local artists are also affordable compared to international artists whom may not represent your target audience.
Music plays an integral role in driving people’s attention, as a marketer you can exploit this capability to attract potential customers’ attention towards your business, products, or services you provide, for example, if you sell environmentally sensitive merchandise you can collaborate with an artist fostering environmental sustainability, this is because a majority of artists today have joined environmental campaigns that are pushing for environmentally friendly products and teaching their fans the importance of environmental sustainability, therefore, pairing with such artist can attract the attention of the people and drive their interest towards products you offer.
Music is the best tool to inspire action, the ability of music to arouse emotions and connections in people makes it an ideal source of inspiration, music can motivate you to do better or take a stand against something, music is observed as a catalyst for action and change, and for commercials that want to promote or take a stand on a particular subject using music to propel their message with the intent to inspire people to take action or motivate them making the audience to start talking about the brand. Those are some features of music that make it a perfect advertising tool.